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Build-A-Bear Workshop has relaunched Bearemy, its mascot inspired by the character introduced in 1999, as part of the company’s 30th-anniversary campaign. The company says $3 from each Bearemy purchase made from Oct. 27 through Dec. 31 will go to the Build-A-Bear Foundation; more anniversary merchandise and collaborations are planned for 2027.
Build-A-Bear Workshop has relaunched Bearemy, its bear mascot inspired by the 1999 version, as part of the company’s 30th-anniversary campaign. The plush is available through the company’s website, and Build-A-Bear says it will give $3 to the Build-A-Bear Foundation for each Bearemy purchased from Oct. 27 through Dec. 31.
The anniversary collection includes Bearemy on its own, dressed in a T-shirt, hat and jeans, and a Vault Collection gift set. A separate Vintage Shirt & Hat set is also available for customers who want to dress up bears they already own. The Toy Insider lists prices for the collection ranging from $18 to $89.50 and gives the recommended age as 2 and older. Prices and product availability may vary by item.
Build-A-Bear says the $3 contribution applies to each Bearemy purchase made between Oct. 27 and Dec. 31. The money goes to the Build-A-Bear Foundation, which the source says provides teddy bears to children in need. The source does not state a projected donation total or provide additional details about the foundation’s distribution plans for this campaign.
The company has also said that other special-edition anniversary items, collaborations and surprises are expected to roll out in 2027. The announcement does not name those products or partners. For now, the Bearemy collection is the confirmed merchandise release described in the source material.
A Mascot Returns With a Giving Tie-In
Bearemy’s return connects the anniversary campaign to a character associated with the brand since 1999, while giving customers a new version of a familiar plush. The release also offers a small, direct charitable component: $3 per qualifying purchase is designated for the company’s foundation during the specified period.
For shoppers, the announcement sets out practical details: the collection can be bought online, includes options for dressing the new plush or an existing bear, and has a stated age recommendation of 2+. The donation applies only to Bearemy purchases made during the campaign dates, according to the announcement; it should not be read as applying to all Build-A-Bear products.
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Bearemy’s 1999 Roots and the Anniversary
Build-A-Bear is marking 30 years in business with a campaign titled “30 Years of the Stuff You Love.” The company’s announcement describes the new Bearemy as a reimagining inspired by the classic 1999 mascot, bringing the character back for a younger generation as well as customers who remember the earlier version.
The anniversary merchandise combines a new plush with clothing and a gift-set option. The separate vintage-style shirt and hat set lets owners use the release to update bears they already have. The Toy Insider’s report is based on information from Build-A-Bear Workshop and notes that it may receive affiliate revenue from purchases made through its links; the product and donation details here are attributed to the company’s announcement.
““30 Years of the Stuff You Love””
— Build-A-Bear Workshop, as quoted in The Toy Insider’s report
Donation and Future Release Details
The announcement gives the $3-per-purchase amount and the Oct. 27-Dec. 31 campaign window, but it does not specify the total funds expected to be raised, how many bears the foundation expects to distribute, or which organizations or locations will receive them. It also does not clarify whether the donation is calculated before or after taxes, shipping, or other charges.
Further anniversary items and collaborations have been mentioned for 2027, but no launch calendar, product descriptions, partner names or prices have been provided. The source identifies the website as the place to check for updates; availability of individual Bearemy products may change.
More Anniversary Drops in 2027
Customers can check Build-A-Bear’s website for the current Bearemy collection and announcements about additional anniversary merchandise. The company says special-edition items, collaborations and other releases are planned to begin rolling out in 2027, but has not announced when those launches will take place.
The stated donation period ends Dec. 31. Build-A-Bear has not shared a date for reporting the campaign’s final donation amount, so any total raised or account of the foundation’s use of the funds remains to be announced.
Key Questions
What is Build-A-Bear releasing for its 30th anniversary?
The company has relaunched Bearemy, a plush inspired by its 1999 mascot, with a gift set, a dressed version and a separate vintage-style shirt and hat set.
How much of a Bearemy purchase goes to charity?
Build-A-Bear says $3 from each Bearemy purchase made between Oct. 27 and Dec. 31 will go to the Build-A-Bear Foundation.
Where can customers buy the Bearemy collection?
The announcement says the collection is available through Build-A-Bear’s website. The report does not confirm availability at individual stores.
What age is the Bearemy collection recommended for?
The Toy Insider lists the collection’s recommended age as 2 and older. Buyers should check the age guidance and product details on the specific item before purchasing.
What other anniversary products are planned?
Build-A-Bear says exclusive commemorative items, collaborations and other surprises are planned for 2027. It has not announced product names or release dates.
Source: thetoyinsider.com
