TL;DR
Spin Master and Universal are developing a Jurassic World toy collection for children ages 2–5, planned for major retailers in 2028. The worldwide licensing agreement excludes China and Japan; product names, prices and a more specific release date have not been announced.
Spin Master and Universal are developing a new line of Jurassic World toys for children ages 2–5, with the collection scheduled to reach major retailers in 2028. The announcement expands the companies’ licensing partnership into preschool products, though the companies have not yet disclosed specific toys, prices or a release date.
Turn the school run and nap time into listening time
- Thousands of audiobooks, podcasts and originals
- Listen on your phone, tablet or Echo — also offline
- Cancel anytime
The planned collection is intended for preschool-age children and will include a broad range of products, according to the announcement reported by The Toy Book. Spin Master said the toys will encourage children to explore the franchise through dinosaur-themed play. Neither a product list nor details such as packaging, features and price points were provided.
The licensing agreement covers markets worldwide except China and Japan. The range is slated to launch at major retailers in 2028. That timing gives the companies roughly two years from the 2026 announcement to develop and bring the products to market; no month or season was specified.
The announcement follows the success of Spin Master’s Jurassic World Primal Hatch toy. The company said its Primal Hatch T. rex won the overall 2026 Toy of the Year award. That award is relevant context for the new line, but the announcement did not say that the preschool collection is a continuation of Primal Hatch or describe how the products will relate.
A Preschool Audience for Jurassic World
The planned range gives younger children a dedicated entry point to a franchise whose new products have also included toys such as Primal Hatch. Spin Master describes the collection as designed for ages 2–5, a defined audience that will shape which products are made and how they are presented. The specific designs and play features remain unannounced.
For retailers and families, the key confirmed information is the 2028 timing and intended age range. The licensing carve-out also matters to the rollout: the agreement covers worldwide markets other than China and Japan. The announcement does not explain those exclusions or say whether separate arrangements will bring similar products to those markets.
Spin Master’s president of toys presented the range as a way for young fans to interact with dinosaurs through action-oriented, humorous and open-ended play. Those are the company’s stated aims, not independently established findings about how children will use the toys. Product details will be needed before shoppers can assess what the collection offers.
Products Worth Considering
Chicco Bravo 3-in-1 Quick-Fold Stroller with Child & Parent Tray
Graco Tristan 5-in-1 Convertible Crib with Storage Drawer, Driftwood
Graco Hadley 5-in-1 Convertible Crib and Changer with Drawer, Hazelnut
As an affiliate, we earn on qualifying purchases.
Spin Master’s Universal Licensing Partnership
The new line adds to a long-standing licensing relationship between Spin Master and Universal. The Toy Book report lists other properties associated with the partnership, including Gabby’s Dollhouse, How to Train Your Dragon, Wicked: For Good, Super Mario Galaxy and Universal Monsters. The report does not provide dates or commercial terms for those arrangements.
Spin Master has already made Jurassic World products, including Primal Hatch. Its T. rex took the overall Toy of the Year title at the 2026 TOTY Awards, according to the source report. The award provides a recent example of the company’s activity in the franchise, but the source does not provide sales figures or other measures of that toy’s commercial performance.
The announcement describes the preschool range as a new development for the partnership. It names children ages 2–5 as the intended audience and places the launch at major retailers in 2028. It does not identify a film, television release or other franchise event tied to the product schedule.
““A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that’s built just for them.””
— Doug Wadleigh, Spin Master’s president of toys
Product Details Await Further Announcements
The companies have not disclosed individual toy names, features, prices or product images. It is also unclear when in 2028 the range will reach retailers, which retailers will carry it, or whether all products will launch at the same time.
The announcement does not give a reason for excluding China and Japan from the agreement, or say whether Spin Master or Universal has separate plans for those countries. It also does not provide sales forecasts, production quantities or details about how the line may connect to future franchise releases.
Retail Plans Ahead of 2028
The stated next milestone is the collection’s planned arrival at major retailers in 2028. Spin Master and Universal have not announced a more precise schedule. Additional company announcements may set out the product lineup, availability by market and pricing as the launch approaches.
Spin Master directs readers seeking further information to spinmaster.com. Until more details are released, the confirmed plan remains a preschool-focused Jurassic World range for ages 2–5, under an agreement that excludes China and Japan.
Key Questions
When will the Jurassic World preschool toys be released?
The collection is planned for major retailers in 2028. No month or season has been announced.
What ages are the toys designed for?
Spin Master says the line is intended for children ages 2–5. Individual product age labels and details have not been released.
Which markets are included in the licensing agreement?
The agreement covers markets worldwide except China and Japan. The companies have not explained the exclusions or announced separate plans for those markets.
What toys will be in the collection?
The announcement describes a broad range of products but does not name specific toys or provide features, images or prices.
Source: rss
