Searching for the best OLED TV deals this Black Friday? The 2026 lineup offers impressive options like the Samsung 55-Inch Class S90H Series for its bright, vivid picture, and the LG 65-Inch evo C4 Series for its large screen and AI-powered processing. While these models excel in picture quality and smart features, they come with tradeoffs like higher prices or limited sizes. Budget-conscious buyers might find appealing options, but they could sacrifice some premium features. Keep reading for a detailed breakdown of each model to find the best fit for your needs.
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Key Takeaways
- The top picks balance picture quality, smart features, and value, with Samsung and LG leading in different categories.
- Size options vary widely, with 55-inch models suited for smaller spaces and 77-inch screens for immersive viewing.
- AI processing and Dolby Vision support are common features in premium models, but may not justify higher prices for all buyers.
- Price differences are significant, making it essential to prioritize features over brand or size for the best deal.
- Many models include additional perks like bundled cables, protection plans, or enhanced gaming features, which can influence value.
| oled tv deals black friday | Resolution | Screen Size | HDR | Refresh Rate |
|---|---|---|---|---|
| Samsung 55-Inch Class S90H Ser | 4K | 55 inches | — | — |
| LG 55-Inch Class OLED evo AI 4 | 4K | 55 inches | Dolby Vision, HDR10 | 165Hz |
| LG 65-Inch Class OLED evo C4 S | 4K | 65 inches | Dolby Vision | 144Hz |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | 55 inches | Dolby Vision, HDR10 | 165Hz |
| LG 65-Inch OLED B6 Series 4K S | 4K | 65 inches | Dolby Vision, HDR10 | 120Hz |
| LG 65-Inch Class OLED evo G5 S | 4K Ultra HD | 65 inches | Dolby Vision, HDR10 | 120Hz |
| Samsung 65-Inch Class OLED S90 | 4K | 65 inches | HDR+ | 144Hz |
| Samsung 77-Inch Class OLED S84 | 4K | 77 inches | OLED HDR | 120Hz |
| LG 65-Inch Class OLED evo AI 4 | 4K | — | Dolby Vision, HDR10 | — |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | Dolby Vision, HDR10 | 165Hz |
More Details on Our Top Picks
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H Series stands out for its vibrant 4K OLED display combined with HDR+ and glare-free technology, making it ideal for bright rooms and fast-paced gaming. Compared to LG’s OLED models, the S90H emphasizes gaming features like low latency and a high refresh rate, appealing to gamers who want seamless performance. Its AI processing enhances both picture and sound quality, but the premium price tag and limited details on app support could be drawbacks for budget-conscious buyers. This TV is best suited for those prioritizing premium gaming and vivid HDR in bright environments.
Pros:- Vivid 4K OLED display with HDR+ and glare-free technology
- Advanced AI processor for enhanced picture and sound
- Excellent gaming features with low latency and high refresh rate
Cons:- Potentially high price for premium features
- Limited information on smart TV platform and app support
Best for: High-end gamers and viewers who want vivid HDR with excellent brightness and gaming performance
Not ideal for: Budget shoppers or viewers seeking extensive smart platform customization, as details are limited and price may be high
- Screen Size:55 inches
- Series:S90H
- Display Technology:OLED
- Resolution:4K
- Model Year:2026
- Features:HDR+, Glare Free, AI Upscaling, AI Motion Enhancer, Auto HDR Remastering, Gaming Pack
Our verdict“This TV is ideal for gamers and HDR enthusiasts willing to invest in top-tier performance and picture quality.”
LG 55-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C6 Series offers impressive 4K visuals with Brightness Booster and supports Dolby Vision and Dolby Atmos, making it a top choice for cinematic and gaming experiences. Its 165Hz refresh rate and low response time position it well against Samsung’s gaming-focused models like the S90H, with a focus on immersive picture quality and sound. However, its high-end features come at a premium, and glare may be an issue in bright rooms. This TV makes the most sense for viewers who want a combination of vibrant visuals and gaming performance in a smart platform optimized for entertainment.
Pros:- Vivid 4K picture quality with Brightness Booster
- Supports Dolby Vision and Dolby Atmos for immersive viewing
- Advanced gaming features like 165Hz refresh rate and low response time
Cons:- High price point may limit accessibility
- Setup can be complex for some users
- Potential glare issues in bright environments
Best for: Movie lovers and gamers who want vivid, immersive visuals with premium sound
Not ideal for: Budget-conscious buyers or those in very bright rooms who need maximum glare resistance
- Screen Size:55 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:165Hz
Our verdict“This model is well-suited for cinephiles and gamers seeking premium visuals and sound with smart features.”
LG 65-Inch Class OLED evo C4 Series Smart TV 4K with AI-Powered Processor and Magic Remote
The LG OLED evo C4 Series excels with expansive 65-inch self-lit pixels that deliver stunning contrast and vibrant colors, ideal for larger rooms or dedicated home theaters. Its high refresh rate and gaming features like NVIDIA G-Sync and VRR put it ahead of smaller models like the 55-inch LG C6, especially for gaming enthusiasts. The AI processor automates picture enhancement, and the included Magic Remote adds convenience. However, its high price and potential for screen burn-in with static images could be concerns. This TV best serves those who want a large, immersive OLED experience with strong gaming capabilities.
Pros:- Stunning 4K OLED picture quality with vibrant contrast
- High refresh rate and gaming features for smooth gameplay
- AI processor enhances picture automatically
Cons:- High price may restrict affordability
- Potential for screen burn-in with static content
- Requires ample space for optimal viewing
Best for: Home theater enthusiasts and gamers who want a large, high-performance OLED TV
Not ideal for: Small spaces or budget buyers, as it’s a premium large-screen option with potential burn-in risks
- Screen Size:65 inches
- Resolution:4K
- Refresh Rate:144Hz
- Processor:A9 AI Processor Gen7
- HDR:Dolby Vision
- Smart Platform:webOS
Our verdict“This TV is best for those seeking a large, immersive OLED with gaming features and vibrant visuals.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor, Dolby Vision & Atmos, 165Hz, Bundle with Protection & Cables
The LG OLED evo C6 Series on this bundle offers a balanced mix of performance and value, with a 55-inch size that’s perfect for many living rooms. Its self-lit pixels and AI upscaling deliver top-tier picture quality, rivaling larger models. The 165Hz refresh rate and gaming features like G-Sync and VRR make it a strong choice for gamers, while the included extended protection and high-quality cables add peace of mind. Compared to premium standalone models like the C4, this bundle offers extra value, though it still commands a premium price, and its size might limit those needing larger screens. It’s ideal for buyers who want high performance without paying for a larger size.
Pros:- Exceptional picture quality with OLED self-lit pixels
- Fast response time and high refresh rate for gaming
- Includes extended protection and high-quality HDMI cables
Cons:- Premium price may limit affordability
- Complex features require some setup time
- Limited to 55-inch size in this bundle
Best for: Gamers and entertainment lovers seeking a feature-rich OLED with added protection and accessories
Not ideal for: Those preferring larger screens or with very limited space, due to its 55-inch size and higher price point
- Screen Size:55 inches
- Resolution:4K
- Processor:α11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:165Hz
Our verdict“This bundle provides a well-rounded OLED gaming and entertainment experience for those who want premium features at a moderate size.”
LG 65-Inch OLED B6 Series 4K Smart TV with Dolby Atmos and Vision
The LG OLED B6 Series offers exceptional picture quality with perfect blacks and rich colors, thanks to self-lit pixels and AI-powered processing. Its 65-inch size makes it a centerpiece for home theaters, especially with Dolby Vision and Atmos support that rivals higher-end models like the LG C4. The inclusion of Filmmaker Mode appeals to cinephiles seeking accurate image reproduction. Gaming features like high refresh rates and G-Sync support also make it versatile. However, its premium price and complex features might intimidate casual users, and its size could be a concern for smaller spaces. This TV is best for dedicated movie lovers and home theater enthusiasts who prioritize picture fidelity and cinematic experience.
Pros:- Exceptional picture quality with perfect blacks and vibrant colors
- Supports Dolby Vision and Dolby Atmos for immersive experiences
- Smart platform with access to numerous apps and Filmmaker Mode
Cons:- High price may be prohibitive for some
- Learning curve with complex features
- Large size may not fit smaller spaces
Best for: Movie enthusiasts and home theater aficionados seeking cinema-quality visuals
Not ideal for: Casual viewers or those in small rooms where large size and premium cost aren’t justified
- Screen Size:65 inches
- Display Technology:OLED
- Resolution:4K
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:120Hz
Our verdict“This model is ideal for cinephiles and home theater lovers who want premium OLED visuals and cinematic sound.”
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with AI Upscaling, Dolby Vision & Atmos
This LG OLED evo G5 Series stands out for its combination of stunning picture quality and sleek design, making it ideal for cinephiles and art lovers. The Brightness Booster Max technology pushes brighter images in well-lit rooms, a notable upgrade over earlier OLED models like the LG C5 series. Its perfect black levels and vibrant colors create a cinematic experience, while the 120Hz refresh rate and 0.1ms response time cater to gamers as well. The Art Gallery mode elevates it beyond a typical TV, transforming it into an art display. However, its high price can be a barrier, and professional installation is recommended for optimal wall mounting. Limited to 65 inches, it may not suit those seeking larger screens or a more budget-friendly option.
Pros:- Exceptional picture quality with Brightness Booster Max technology
- Perfect black levels and vibrant colors with OLED technology
- Art display mode adds aesthetic value and customization
Cons:- High cost compared to other OLED options
- Requires professional installation for wall mounting
Best for: Buyers seeking a top-tier, versatile OLED with artistic display features and gaming capabilities in a 65-inch size.
Not ideal for: Budget-conscious shoppers or those wanting larger screens or multiple sizes at a lower price point.
- Screen Size:65 inches
- Resolution:4K Ultra HD
- Processor:Alpha 11 AI Processor Gen 2
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:120Hz
- Wall Mount:One Wall Design
- Warranty:5 years
Our verdict“This TV is perfect for those who want a premium OLED experience combined with artistic display features, despite its price and size limitations.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor and HDR+
This Samsung S90F model offers a compelling balance of vibrant HDR+ contrast and smooth motion, making it well-suited for sports, gaming, and general viewing. Its AI-powered upscaling from sources like 4K and HD content often surpasses the clarity of the LG C5 series, especially with its 144Hz refresh rate. Pantone validation ensures color accuracy, which is an advantage over less calibrated models. However, performance for high-end gaming depends heavily on your PC hardware, and upscaling quality can vary with original content. Its smart features, including built-in Alexa, add convenience, but some users may find the smart platform less intuitive than competitors.
Pros:- AI-powered upscaling enhances source quality
- Vivid HDR+ contrast for lively images
- High refresh rate ideal for gaming and sports
Cons:- Upscaling results depend on source quality
- Performance varies with PC hardware for gaming
Best for: Gamers and sports fans who want vibrant visuals and smooth motion at 65 inches.
Not ideal for: Those with limited internet bandwidth or seeking a more straightforward smart TV experience without voice assistants.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh Rate:144Hz
- Color Validation:Pantone® Validated
- Smart Features:Built-in Alexa, AI upscaling
Our verdict“This model is a strong choice for gamers and sports enthusiasts seeking vibrant images and fast motion, with some caveats around upscaling and performance dependence.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung S84F 77-inch OLED delivers a stunning, expansive picture, making it ideal for dedicated home theater setups. Its OLED HDR and Pantone validation ensure true-to-life colors and deep contrast, while the 120Hz refresh rate keeps motion smooth for sports and gaming. The multi-dimensional surround sound creates an immersive experience, complemented by a sleek, modern design that enhances any living space. The large size makes it best suited for dedicated media rooms rather than casual viewing spaces. However, the need for a Samsung account for full features and the premium price may deter some buyers. Source variability can impact picture quality, especially with streaming content.
Pros:- Vivid, true-to-life colors with Pantone validation
- Smooth motion up to 120Hz for sports and gaming
- Immersive multi-dimensional sound
Cons:- High price and large footprint
- Requires Samsung account for full functionality
Best for: Home theater enthusiasts wanting a large, immersive OLED with premium sound and design.
Not ideal for: Casual viewers with limited space or budget, or those seeking smaller or more affordable options.
- Screen Size:77 inches
- Display Technology:OLED
- Resolution:4K
- Refresh Rate:120Hz
- HDR:OLED HDR
- Smart Platform:Samsung TV Plus with 2,700+ free channels
Our verdict“This sizable OLED is best for dedicated media rooms where immersive visuals and sound are priorities, despite its premium cost.”
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
This LG OLED evo C5 Series offers a balanced mix of superb picture quality and smart features, making it suitable for versatile users. Its OLED technology delivers perfect blacks and vibrant colors, rivaling the LG G5 for image quality, but at a slightly lower price point. The gaming capabilities, including a 0.1ms response time and 144Hz refresh rate, make it a strong choice for gamers. Dolby Vision and Atmos support heighten the viewing experience, comparable to the LG C6 series but with a more approachable price. The inclusion of Art Gallery mode adds a unique touch for art display enthusiasts. However, some features require internet connectivity and subscriptions, and high-end specs can mean a higher cost than basic models.
Pros:- Excellent picture quality with OLED technology
- Advanced gaming features including high refresh rate and low response time
- Supports Dolby Vision and Atmos for immersive content
Cons:- Some features require internet and subscriptions
- Higher price for advanced features
Best for: Home entertainment buffs seeking a well-rounded OLED with gaming, streaming, and art display options.
Not ideal for: Those looking for a budget-friendly or larger-screen OLED or who prefer a simple interface without subscription dependencies.
- Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Smart Platform:webOS 25
Our verdict“A versatile choice for those wanting a balance of gaming, art, and cinematic features in a 65-inch OLED.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C6 Series is tailored for gaming enthusiasts and tech-savvy users, with an impressive 165Hz refresh rate and 0.1ms response time that surpass most competitors like the LG C5. Its OLED technology provides perfect blacks and vibrant colors, while Dolby Vision and Atmos support create a cinematic and immersive environment. The inclusion of Brightness Booster and additional advanced features like G-Sync and FreeSync appeal to serious gamers. However, such high-end specs come with a premium price, and the complexity of setup might overwhelm casual users. Internet requirements for smart features and updates are additional considerations for some.
Pros:- Exceptional picture quality with over 8.3 million self-lit pixels
- Elite gaming capabilities with 165Hz and 0.1ms response
- Supports Dolby Vision, Dolby Atmos, and advanced sync tech
Cons:- High price point limits accessibility
- Complex setup and many features may be overwhelming
Best for: Gaming enthusiasts and users seeking a future-proof OLED with top-tier gaming specs.
Not ideal for: Casual viewers or those with limited budgets who don’t need ultra-high refresh rates or gaming features.
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Refresh Rate:165Hz
- Response Time:0.1ms
- Smart Platform:webOS 2026 with AI Hub
Our verdict“This OLED is best for gamers and tech enthusiasts seeking cutting-edge gaming performance and cinematic quality, despite its cost and complexity.”
How We Picked
I evaluated these OLED TVs based on key factors that matter most during Black Friday shopping: picture quality, smart TV features, build quality, user interface, and overall value. Price-to-performance ratio was a primary consideration, ensuring that deals offer meaningful savings without compromising essential features. I also looked at size options, gaming capabilities, and support for HDR formats like Dolby Vision and Atmos. The ranking reflects a balance between premium features and affordability, highlighting models that stand out for different types of buyers—from budget-conscious shoppers to tech enthusiasts.| oled tv deals black friday | HDR |
|---|---|
| Samsung 55-Inch Class S90H Ser | — |
| LG 55-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo C4 S | Dolby Vision |
| LG 55-Inch OLED evo AI 4K C6 S | Dolby Vision, HDR10 |
| LG 65-Inch OLED B6 Series 4K S | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo G5 S | Dolby Vision, HDR10 |
| Samsung 65-Inch Class OLED S90 | HDR+ |
| Samsung 77-Inch Class OLED S84 | OLED HDR |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 |
Factors to Consider When Choosing Oled Tv Deals Black Friday
When choosing an OLED TV during Black Friday, it’s important to look beyond the initial price. Consider the size that fits your space, as larger screens provide more immersive viewing but may be less suitable for smaller rooms. Evaluate the smart features—are they easy to use and do they support your preferred streaming apps? Pay attention to picture enhancements like Dolby Vision and local dimming, which significantly improve image quality. Also, think about gaming features if you plan to use the TV for gaming, including HDMI 2.1 support and high refresh rates. Finally, assess the warranty and bundle offers, as these can add long-term value to your purchase.Picture Quality and Processing
OLED technology is prized for its perfect black levels and vibrant colors. During Black Friday, look for models with advanced image processing, such as LG’s AI-powered processors or Samsung’s HDR+ technology. These enhancements improve clarity, color accuracy, and contrast, making your viewing experience more lifelike. Keep in mind, however, that some cheaper models may cut corners on local dimming or peak brightness, which can reduce overall picture quality.Size and Viewing Environment
Choosing the right size depends heavily on your room’s layout and viewing distance. Larger screens like 65 or 77 inches deliver an immersive experience, ideal for dedicated home theaters, but may overwhelm smaller spaces. Conversely, a 55-inch model often strikes a balance between size and practicality. Remember, larger TVs tend to cost more and may require stronger wall mounts or furniture arrangements. Prioritize size for comfort, but be cautious of overbuying for limited spaces.Smart Features and User Interface
Most new OLEDs come with smart platforms like LG’s WebOS or Samsung’s Tizen, which are user-friendly and support popular streaming apps. Consider whether the TV supports voice control, app compatibility, and software updates. Some models also include gaming modes or HDMI 2.1 ports, which are worth considering if gaming is a priority. Beware of models with sluggish interfaces or limited app ecosystems, as these can diminish the overall experience.HDR Support and Gaming Capabilities
HDR formats like Dolby Vision significantly enhance picture depth and color range, making your content look more vibrant and realistic. Many premium OLEDs support Dolby Vision and Atmos, but at a higher price point. For gamers, features like high refresh rates (120Hz or higher) and HDMI 2.1 ports improve responsiveness and visual quality during fast-paced gameplay. Weigh these features against your budget to avoid paying extra for specs you may not fully utilize.Value and Bundled Extras
Black Friday deals often include bundles with cables, protection plans, or even soundbars, which can boost value. It’s wise to compare total package offers rather than just the sticker price. Cheaper models might lack certain features but could be more appealing if bundled with accessories. Conversely, investing in a higher-end model with a premium warranty can save money over time if you want peace of mind and long-term reliability.Frequently Asked Questions
Are OLED TVs worth buying during Black Friday?
Yes, Black Friday typically offers significant discounts on OLED TVs, making it a good time to buy if you want high picture quality at a lower price. These deals often include premium models with advanced features like Dolby Vision and Atmos, which might be too costly otherwise. However, it’s essential to compare deals carefully, ensuring the discount justifies the model’s features and your needs. Early or last-minute deals may also vary, so timing your purchase can lead to better savings.
Should I prioritize size or picture quality when choosing an OLED TV?
Size and picture quality are both important, but your choice should depend on your viewing environment and preferences. Larger screens provide a more immersive experience, especially for movie nights or gaming, but they require more space and a higher budget. Picture quality, on the other hand, affects how good the image looks regardless of size. For smaller rooms, a 55-inch OLED with excellent processing can deliver stunning visuals without overwhelming the space.
Are there downsides to buying a more expensive OLED TV during Black Friday?
Higher-priced OLED models often include advanced features like higher refresh rates, better HDR support, and larger screens, but these can sometimes be overkill for casual viewers. The additional cost might not be justified if you primarily watch standard content or don’t game. Additionally, some premium models tend to have more complex setups or be more delicate, requiring careful handling. It’s important to weigh whether the extra features genuinely enhance your viewing experience or if they’re just marketing extras.
What should I look for in a gaming-focused OLED TV during Black Friday?
If gaming is a priority, focus on models with HDMI 2.1 ports, high refresh rates (120Hz or higher), and low input lag. Features like VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) can greatly improve gameplay smoothness and responsiveness. Many OLEDs also support Dolby Vision Gaming, which enhances visuals, but verify that the specific model offers these capabilities at the price point. Prioritize these features if you want a future-proof gaming setup.
Can I trust Black Friday OLED TV deals for quality and longevity?
Black Friday deals on OLED TVs often feature last year’s models or overstock, but many still offer excellent quality and features. Reputable brands like Samsung and LG tend to maintain high standards, even in discounted models. It’s wise to check warranty coverage and seller reviews to avoid counterfeit or refurbished products. Buying during Black Friday can be a smart way to save, but ensuring the retailer’s reputation and the product’s condition is key to long-term satisfaction.
Conclusion
For those seeking the best overall experience, the LG 65-Inch evo C4 Series offers a compelling mix of size, processing power, and smart features. Budget shoppers aiming for great value should consider the Samsung 55-Inch Class S90H Series, which balances quality and affordability. Tech enthusiasts and gamers will appreciate the LG OLED evo AI 4K C6 Series with its advanced HDR and gaming features, though at a higher price point. Beginners or casual viewers might prefer smaller, more straightforward models, while dedicated home theater lovers should aim for larger, premium options with Dolby Vision support. Ultimately, Black Friday is the perfect time to find deals tailored to your specific viewing needs and budget.
