If you're looking for the best smart TVs of 2025, I've got you covered. From the Samsung 65-Inch Class Crystal UHD 4K Smart TV to the VIZIO 24-inch D-Series Full HD model, there's something for everyone. Many of these TVs boast stunning 4K resolution and enhanced color technologies like PurColor and Quantum HDR. You'll also find user-friendly interfaces, built-in streaming apps, and audio features that bring your shows and games to life. Plus, with multiple connectivity options, they guarantee compatibility with all your devices. Stick around, and I'll share more about what makes these TVs stand out in your entertainment setup.
Key Takeaways
- Look for smart TVs with 4K resolution and advanced HDR technology to enhance picture quality and color accuracy for a superior viewing experience.
- Choose models with easy-to-use interfaces like Roku or Google TV for seamless navigation through streaming apps and content.
- Consider audio performance, as built-in speakers may require external sound systems for optimal sound quality during entertainment.
- Ensure connectivity options, including multiple HDMI inputs and Bluetooth, for compatibility with gaming consoles and soundbars for versatile usage.
- Check for warranty and customer support, as these factors can impact long-term satisfaction and value of your smart TV investment.
Samsung 65-Inch Class Crystal UHD 4K Smart TV (UN65DU7200)
If you're someone who values stunning picture quality and immersive sound, the Samsung 65-Inch Class Crystal UHD 4K Smart TV (UN65DU7200) is an excellent choice for you. With its PurColor technology, you'll experience vibrant, true-to-life colors that make every movie night special. The 4K upscaling feature enhances clarity, ensuring that your favorite shows look crisp and detailed. I love how the Motion Xcelerator minimizes lag, making action scenes fluid and engaging. Plus, the Object Tracking Sound Lite gives a 3D audio experience that follows on-screen action, immersing you deeper into the content. With access to popular streaming apps, this TV truly elevates your home entertainment experience. It's a fantastic option that blends quality with smart functionality.
Best For: Individuals seeking a high-quality viewing experience with vibrant colors and smart features for their home entertainment.
Pros:
- PurColor technology enhances color accuracy for a more lifelike picture.
- 4K upscaling improves the clarity of non-4K content, providing a better viewing experience.
- Object Tracking Sound Lite offers immersive audio that complements on-screen action.
Cons:
- Built-in speakers may be insufficient for audiophiles, necessitating an external soundbar.
- Some users experienced delivery issues or initial defects with the product.
- The remote control design may lead to misplacement, though an app control alternative exists.
VIZIO 40-inch Full HD Smart TV (VFD40M-08)
The VIZIO 40-inch Full HD Smart TV (VFD40M-08) stands out as an excellent choice for anyone seeking a compact yet powerful entertainment solution. With Full HD 1080p clarity and vibrant colors, it delivers an impressive visual experience. I love that it offers smart capabilities with access to over 275 free channels and 15,000 on-demand movies through the WatchFree app. The Bluetooth headphone feature is perfect for uninterrupted audio. Plus, it's game-ready with HDR10 support and Auto Low Latency Mode, enhancing my gaming sessions. Setting it up is a breeze, although some users have mentioned minor assembly issues. Overall, this TV fits beautifully in any room and integrates seamlessly with smart home devices, making it a fantastic addition to my entertainment setup.
Best For: Individuals seeking a compact, versatile Smart TV with excellent picture quality and seamless smart home integration.
Pros:
- Full HD 1080p clarity with vibrant colors and great contrast for an immersive viewing experience.
- Smart TV capabilities offering access to over 275 free channels and 15,000 on-demand movies via the WatchFree app.
- Game-ready features including HDR10 support and Auto Low Latency Mode for an optimal gaming experience.
Cons:
- Some users reported minor assembly issues with the foot assembly during setup.
- Sound quality is considered modest, and external speakers may be necessary for a better audio experience.
- The registration process may require additional apps, causing inconvenience for some users.
Roku 50-Inch 4K HDR Smart TV
Looking for an affordable and user-friendly smart TV? The Roku 50-Inch 4K HDR Smart TV might be just what you need. With its stunning 4K resolution, you'll enjoy four times the detail of HD, while HDR10+ enhances brightness and contrast. Plus, the automatic brightness feature adapts to your room's lighting for a superior viewing experience. Setting it up is a breeze—about 10 minutes, and you're ready to stream! It connects easily to Wi-Fi and supports HDMI for various devices. You'll have access to popular services like Disney+ and Hulu, along with free Roku channels. Overall, I find this TV offers incredible value, especially for those new to smart TVs. It's definitely worth considering!
Best For: Budget-conscious consumers looking for a user-friendly smart TV with a wide range of streaming options.
Pros:
- Stunning 4K picture quality with deep blacks and vibrant colors enhances the viewing experience.
- Easy setup process, allowing users to start streaming in about 10 minutes.
- Access to popular streaming services and free Roku channels provides extensive content options.
Cons:
- Screen sharing capability may be inconsistent across different Roku models.
- Some challenges with remote compatibility, particularly with Spectrum cable boxes.
- Sound quality may vary, leading some users to prefer adding a soundbar for enhanced audio.
TCL 43-Inch 4K LED Smart TV with Roku (43S450R, 2023 Model)
For anyone seeking an affordable yet feature-rich television, the TCL 43-Inch 4K LED Smart TV with Roku (43S450R, 2023 Model) stands out as an excellent choice. With its 4K Ultra HD resolution and HDR PRO, you'll enjoy stunning visuals with vibrant colors and fine details. The Motion Rate 120 enhances clarity, making it great for fast-paced content. Although the built-in Dolby Atmos provides decent sound, I recommend adding an external soundbar for a richer audio experience. Setting it up is a breeze, and the intuitive Roku interface makes maneuvering through apps a delight. While some users noted minor issues with brightness and Dolby settings, overall, I found this TV to be a fantastic value for its price.
Best For: Those seeking an affordable smart TV with excellent picture quality and user-friendly features, perfect for both casual viewing and gaming.
Pros:
- 4K Ultra HD resolution delivers stunning visuals with vibrant colors and fine details.
- Intuitive Roku interface makes navigating apps and streaming services easy and enjoyable.
- Affordable pricing provides great value compared to other brands and models.
Cons:
- Mixed reviews on built-in audio quality, with a recommendation for an external soundbar for better sound performance.
- Brightness issues reported by some users, affecting picture quality under certain conditions.
- Limitations in Dolby Vision and HDR settings, leading some to prefer a single optimized setting for better viewing.
VIZIO 24-inch D-Series Full HD Smart TV (D24f-J09, 2022 Model)
Packed with features that cater to both casual viewers and gamers, the VIZIO 24-inch D-Series Full HD Smart TV (D24f-J09, 2022) stands out for its versatile performance. With a 1080p resolution and Full Array LED Backlight, I've enjoyed vibrant colors and excellent contrast. The VIZIO IQ Picture Processor makes navigation smooth, while the V-Gaming Engine enhances my gaming experience with low input lag and a Variable Refresh Rate. I love that I can access my favorite streaming apps like Netflix and Disney+ through the SmartCast platform. Weighing just 6.07 pounds, it's easy to move around. While some users mention minor software bugs, I find its picture quality and overall value hard to beat for the price.
Best For: Those seeking a budget-friendly smart TV with solid performance for streaming and gaming.
Pros:
- High picture quality with vibrant colors and excellent contrast thanks to Full Array LED Backlight.
- Lightweight and portable, making it easy to move around different rooms.
- Access to popular streaming apps like Netflix, Disney+, and HBO Max through the SmartCast platform.
Cons:
- Some users report software bugs and a slow interface experience.
- Lacks Bluetooth connectivity, limiting wireless audio options.
- Brightness may not match OLED TVs, which can affect viewing in well-lit rooms.
Samsung 32-inch Class LED Smart FHD TV (2018 Model)
The Samsung 32-inch Class LED Smart FHD TV (2018 Model) is an excellent choice for anyone seeking a compact yet powerful television that delivers impressive picture quality in a small package. With its Full HD 1080p resolution and HyperReal picture processor, I really appreciate the sharpness and color accuracy while watching my favorite shows. The Smart TV features are handy, though I found the setup a bit tricky—having my Wi-Fi password ready was essential! The sound quality is decent, but I did experience some low volume issues. The Game Mode is a nice touch for casual gaming, making it a versatile option. Overall, I recommend this TV for those who want quality without taking up too much space.
Best For: Those looking for a compact TV with excellent picture quality and smart features for casual viewing and gaming.
Pros:
- Sharp and vibrant picture quality with Full HD 1080p resolution and HyperReal picture processor.
- Smart TV functionality allows for easy access to streaming apps and content.
- Game Mode enhances the gaming experience for casual gamers.
Cons:
- Setup can be tricky, requiring a Wi-Fi password and a Samsung account.
- Sound quality may be lacking, with reports of low volume and issues with optical output.
- Limited audio output options, as there are no RCA audio outputs for older equipment.
VIZIO 32-inch HD Smart TV with Alexa Compatibility
If you're seeking an affordable smart TV that seamlessly integrates with your smart home devices, the VIZIO 32-inch HD Smart TV with Alexa Compatibility might be just what you need. With its 720p resolution and Full Array LED backlight, the picture clarity is impressive, although some users find it average compared to older models. You'll enjoy instant access to your favorite streaming apps and over 275 free channels through the WatchFree+ app. Plus, it connects easily via Dual-Band WiFi 5. The modern ThinFrame design is sleek, though some have mentioned wobbly legs during setup. While the audio quality can be lacking, the Bluetooth headphone capability allows for a more personal listening experience. Overall, it's a solid choice for budget-conscious viewers.
Best For: Budget-conscious viewers looking for a smart TV that integrates well with smart home devices and offers access to streaming services.
Pros:
- Instant access to popular streaming apps and over 275 free channels via WatchFree+ app.
- Sleek, modern design with a 3-sided ThinFrame that fits well in any room.
- Bluetooth headphone capability for a personalized listening experience.
Cons:
- Mixed user reviews regarding the user interface, with some finding it clumsy and difficult to navigate.
- Audio quality is reported to be dull and lacking by some users.
- Wobbly legs during setup with complaints about missing screws for the feet.
TCL 32-Inch Class S3 1080p LED Smart TV with Roku TV (32S350R)
For anyone looking to enhance their viewing experience without breaking the bank, the TCL 32-Inch Class S3 1080p LED Smart TV (32S350R) stands out as a top choice. With its 1080p Full HD resolution and Direct LED backlight, I've enjoyed vibrant colors and sharp details. The sleek, bezel-less design gives it a modern touch, perfect for any room. Setup took me just six minutes, and the built-in Roku makes streaming effortless. I appreciate the three HDMI inputs for connecting my devices. While the sound quality is decent for smaller spaces, I recommend a soundbar for better dialogue clarity. Overall, it's an affordable option that delivers on essential features, making it excellent for bedrooms or offices.
Best For: Budget-conscious users seeking a compact smart TV with essential streaming features for smaller spaces like bedrooms or offices.
Pros:
- Affordable price point for a 32-inch smart TV with 1080p resolution.
- Easy setup process and user-friendly remote control.
- Built-in Roku OS providing access to a wide range of streaming apps and live TV channels.
Cons:
- Sound quality may not be sufficient for larger rooms, potentially requiring a soundbar.
- Slower app loading times compared to some competitors.
- Limited advanced features compared to higher-end models.
Hisense 40-Inch Class A4 Series FHD Smart Roku TV (2024 Model)
Looking for a compact TV that excels in streaming without breaking the bank? The Hisense 40-Inch Class A4 Series FHD Smart Roku TV (2024 Model) is a fantastic choice. With its built-in Roku TV, accessing your favorite apps and live TV is a breeze. I love that it comes with voice control compatibility for Google Assistant and Alexa, making it super convenient. The Full HD 1080p resolution delivers sharp, bright images, while Dolby Audio enhances sound quality. Set up is a snap—just a quick stand assembly and you're good to go. Though some users noted motion smoothing issues, the overall picture clarity is impressive. This TV is perfect for kids' rooms or guest spaces, providing great value for casual viewing.
Best For: Those seeking an affordable, compact TV for casual streaming and everyday viewing in smaller spaces.
Pros:
- Built-in Roku TV provides easy access to popular apps and live TV.
- Voice control compatibility with Google Assistant and Alexa enhances convenience.
- Clear and bright Full HD 1080p picture quality suitable for smaller screens.
Cons:
- Some users reported issues with motion smoothing affecting the viewing experience.
- Sound quality is satisfactory but not exceptional for more immersive experiences.
- Bluetooth headphone support is limited, requiring the use of the Roku app for connectivity.
Samsung 32-Inch Class QLED 4K Smart TV (QN32Q60D, 2024 Model)
The Samsung 32-Inch Class QLED 4K Smart TV (QN32Q60D, 2024 Model) is an excellent choice for anyone seeking impressive picture quality in a compact size. With DUAL LED technology and 100% COLOR VOLUME, it delivers stunning visuals, showcasing over a billion shades of color. The QUANTUM HDR enhances every detail, making your favorite shows pop. Plus, the QUANTUM PROCESSOR LITE guarantees your content gets upscaled to 4K, providing a sharp viewing experience. I love the OBJECT TRACKING SOUND LITE feature, which creates a surround sound experience that moves with the action on-screen. Its AIRSLIM design fits beautifully into any space, and setup is a breeze. Overall, you'll appreciate the value and performance this TV offers.
Best For: Those seeking an affordable, compact smart TV with excellent picture quality and vibrant color performance.
Pros:
- DUAL LED technology provides natural and realistic picture quality with accurate contrast.
- 100% COLOR VOLUME and QUANTUM HDR enhance the viewing experience with a billion shades of color and vibrant imagery.
- OBJECT TRACKING SOUND LITE offers an immersive surround sound experience that follows on-screen action.
Cons:
- Some users experienced remote functionality issues, requiring multiple attempts to turn the TV on or off.
- Sound quality may not meet the expectations of all users, leading to mixed reviews.
- Installation of legs can be challenging, with wall mounting recommended for easier setup.
TCL 32-Inch Class S3 1080p LED Smart TV with Google Assistant
With its 1080p Full HD resolution and Google Assistant integration, the TCL 32-Inch Class S3 is an ideal choice for anyone seeking a compact smart TV that doesn't compromise on quality. I love the HDR capabilities that enhance contrast and colors, making my favorite shows pop. The Google TV interface is a breeze to navigate, and I appreciate the built-in Chromecast for easy streaming. While the sound can be a bit tinny, I often use Bluetooth headphones for private listening. Its lightweight design makes mounting a cinch, although I did encounter some sticky residue on the bezel. Despite minor drawbacks, this budget-friendly TV offers great value, especially for gaming and streaming enthusiasts like me.
Best For: Those seeking a compact, budget-friendly smart TV with solid performance for gaming and streaming.
Pros:
- 1080P Full HD resolution delivers enhanced clarity and detail, making it great for watching movies and shows.
- User-friendly Google TV interface allows for easy navigation and access to streaming apps.
- Lightweight design makes it easy to mount on a wall and enhances its modern aesthetic.
Cons:
- Sound quality can be tinny, often requiring external speakers for a better audio experience.
- Limited app availability on Google TV may frustrate users trying to install specific applications.
- Minor issues with remote control responsiveness, such as sticky directional buttons and cumbersome sleep timer settings.
VIZIO 24-inch D-Series FHD LED Smart TV (D24fM-K01, 2023 Model)
For those seeking an affordable yet reliable smart TV option in 2025, the VIZIO 24-inch D-Series FHD LED Smart TV (D24fM-K01) stands out with its impressive Full HD picture quality. The Full Array LED Backlight and Active Pixel Tuning create stunning contrast and brightness, perfect for gaming and streaming. Thanks to the IQ Picture Processor, I've noticed ultra-quick app navigation and minimal load times. You can easily access millions of titles through popular apps and enjoy over 250 free channels via WatchFree+. While the sound quality is decent, I recommend using Bluetooth headphones or external speakers for an enhanced experience. Overall, it's a solid choice for a compact smart TV that fits nicely in any space.
Best For: Those looking for an affordable compact smart TV with great picture quality for streaming and gaming.
Pros:
- Excellent Full HD picture quality with vibrant contrast and brightness due to Full Array LED Backlight and Active Pixel Tuning.
- Quick app navigation and reduced load times thanks to the IQ Picture Processor, making it user-friendly.
- Access to over 250 free channels and popular streaming apps, providing a wide variety of content.
Cons:
- Sound quality may be inadequate, often requiring external speakers or headphones for an improved experience.
- Limited connectivity options, notably the absence of an Ethernet port for wired connections.
- User complaints about color calibration and potential GUI clutter with ads for paid services.
Samsung 32-inch 720p HD Smart TV (Model 320AX6HD 2024)
Looking for an affordable yet functional smart TV? The Samsung 32-inch 720p HD Smart TV (Model 320AX6HD 2024) might be just what you need. It features Tizen OS, which gives you access to popular apps like Netflix, Prime Video, and Disney+. With a flat screen, 1 USB port, and 3 HDMI inputs, it's versatile enough for any setup. The 720p resolution and HDR10 technology guarantee vibrant colors and decent contrast for a satisfying viewing experience. While user feedback is mixed—some love the picture quality, while others report issues with pixelation—the TV remains a solid choice for basic viewing needs. Plus, the lightweight design makes it easy to move around your space.
Best For: Those seeking an affordable smart TV option for casual viewing and streaming popular content.
Pros:
- Versatile Connectivity: Equipped with 1 USB port and 3 HDMI inputs for easy device connection.
- Smart Features: Tizen OS supports a wide range of popular streaming apps, enhancing your viewing options.
- Lightweight Design: Easy to move and set up in different locations around your home.
Cons:
- Mixed Picture Quality: Some users experience issues with pixelation, impacting the viewing experience.
- Limited App Availability: Certain popular apps may not be downloadable, restricting content access.
- Sound Quality Concerns: User feedback indicates dissatisfaction with the audio output quality.
Factors to Consider When Choosing Smart TVs

When I think about choosing a smart TV, I consider a few key factors that really make a difference. Picture quality, smart features, and audio performance stand out, but I also can't ignore the size and connectivity options. Let's explore what to keep in mind to find the perfect fit for your space and needs.
Picture Quality Standards
Considering the vast array of options available today, selecting a smart TV with exceptional picture quality can feel overwhelming. When I'm looking for a new TV, I focus on resolution standards first. A 4K (Ultra HD) display, which offers four times the detail of 1080p, is a must for stunning visuals.
Next, I consider High Dynamic Range (HDR) technology. It enhances contrast and color accuracy, giving me brighter highlights and deeper shadows, which really brings images to life. Speaking of colors, I pay attention to technologies like Quantum Dot and Dolby Vision, as they provide over a billion shades for more lifelike visuals.
Motion clarity matters, especially for sports or action movies. Features like Motion Rate and Motion Xcelerator help reduce blur, ensuring every fast-paced scene is sharp and clear. Finally, I look for Full Array LED backlighting, paired with Active Pixel Tuning, which guarantees better brightness uniformity and contrast. These aspects combine to create an immersive viewing experience that I simply can't resist. By focusing on these picture quality standards, I can confidently choose a smart TV that meets my entertainment needs.
Smart Features Availability
As I explore smart TVs, the availability of smart features plays a crucial role in my decision-making process. I love that most smart TVs come packed with built-in streaming apps like Netflix, Disney+, and Hulu, giving me instant access to my favorite shows without fussing over extra devices. Voice control is another game-changer; I find it incredibly convenient to use platforms like Google Assistant and Amazon Alexa to navigate my TV hands-free.
Customizable home screens and app catalogs allow me to prioritize what I watch, making my viewing experience more personalized. Plus, some models offer free streaming options like WatchFree+, which lets me access live TV and on-demand content without any subscription fees—what a bonus!
Another feature I appreciate is smart home compatibility. It's fantastic to control my lights and thermostats directly from my TV interface. This integration simplifies my life, making my entertainment setup more efficient. Ultimately, when I choose a smart TV, these features not only enhance my viewing experience but also seamlessly fit into my connected lifestyle. So, I make sure to weigh these smart features carefully before making a purchase.
Size and Space Considerations
Smart features enhance my viewing experience, but the size and space of a TV are just as important. When I choose a smart TV, I always consider the screen size in relation to my viewing distance. For maximum enjoyment, I find that larger screens work best if I'm sitting more than 6-8 feet away. In my living room, I typically look for TVs in the 55 to 75-inch range, while my bedroom or kitchen might suit a more compact 32 to 40-inch model.
I also measure the TV's dimensions, including height and width with or without the stand, to guarantee it fits perfectly in my chosen space. This is essential if I'm wall mounting or using a TV stand. If I go the wall-mount route, I keep the weight in mind, as a 65-inch TV can weigh around 36.2 pounds and need specific mounting hardware.
Lastly, I consider the aspect ratio, usually 16:9, since it impacts the perceived size and viewing experience, especially with various content types. Making these considerations guarantees I get the best fit and experience for my space!
Audio Performance Options
When I choose a smart TV, audio performance is just as essential as picture quality. While many smart TVs come with built-in speakers that deliver decent sound, I often find that investing in an external soundbar or audio system greatly enhances my viewing experience. For instance, some models feature Object Tracking Sound Lite, which creates a 3D surround sound effect that follows on-screen action. This really immerses me in whatever I'm watching.
If I'm a gamer, I love the V-Gaming Engine found in certain models, which includes Auto Game Mode and Variable Refresh Rate. These features not only improve visuals but also enhance sound performance during intense gaming sessions. Additionally, I appreciate smart TVs with Bluetooth headphone compatibility. This allows me to enjoy private listening without disturbing anyone else in the room.
However, I've noticed that audio quality can vary considerably among smart TVs. Built-in speakers often get criticized for low volume or tinny sound, making it worth considering additional sound solutions to achieve ideal audio performance. In the end, a great audio setup transforms my home entertainment experience.
Connectivity and Compatibility
Choosing the right connectivity options can make a significant difference in how I enjoy my smart TV. I always make certain my TV has at least 2-3 HDMI inputs. This way, I can easily connect my gaming consoles, soundbars, and streaming devices without constantly swapping cables.
Compatibility is another key factor. I want my smart TV to work seamlessly with popular smart home systems like Apple AirPlay, Google Assistant, and Amazon Alexa. This integration makes controlling my devices a breeze. Built-in streaming capabilities are also essential; I look for access to major services like Netflix, Disney+, and YouTube, along with support for free live TV options.
Bluetooth connectivity is a must, too. I love being able to pair my headphones and speakers for a more immersive audio experience. Finally, I check for Ethernet ports. A stable wired internet connection can be a game-changer, especially if my Wi-Fi signal is unreliable. By considering these connectivity and compatibility factors, I can find a smart TV that truly enhances my home entertainment experience.
Frequently Asked Questions
What Is the Average Lifespan of a Smart TV?
I've found that the average lifespan of a smart TV is around 7 to 10 years, depending on how you use it. Factors like screen brightness, usage hours, and care can affect longevity. I've noticed that with proper maintenance and avoiding extreme conditions, my TV lasts longer. It's crucial to take into account the technology in your TV, too, as older models might not hold up as well as the newer ones.
Can I Use My Smart TV Without Internet?
Absolutely, you can use your smart TV without the internet! I often do this for watching DVDs or connecting my gaming console. The TV's built-in features, like the HDMI ports, still work perfectly fine. While I miss out on streaming services, I can still enjoy cable channels or local broadcast TV. Just remember, some smart features won't function without an internet connection, but the basic viewing experience remains intact.
How Do I Update My Smart Tv's Software?
Updating your smart TV's software is like giving it a fresh coat of paint—it brightens everything up! To do this, I go to the settings menu, usually found in the home screen. From there, I select "Software Update" or "System Update." I choose the option to check for updates, and if there's one available, I hit "Download" and then "Install." Just like that, my TV's ready to shine with the latest features!
What Is the Difference Between OLED and QLED?
When I first compared OLED and QLED, I noticed some key differences. OLEDs use organic compounds to produce light, resulting in deeper blacks and better contrast. On the other hand, QLEDs rely on quantum dots and a backlight, offering brighter colors and improved visibility in well-lit rooms. I found that OLEDs excel in dark environments, while QLEDs shine in brighter settings. Knowing this helped me choose the right TV for my viewing preferences.
Are Smart TVS Compatible With External Sound Systems?
When I set up my new smart TV, I wanted to enhance the audio experience, so I connected it to my soundbar. Smart TVs are generally compatible with external sound systems, allowing you to elevate your home entertainment. Most models support Bluetooth and HDMI ARC connections. I found that integrating my soundbar not only improved the sound quality but also made movie nights feel like a true theater experience!
Conclusion
As you stand on the brink of upgrading your home entertainment, picture yourself sinking into the couch, remote in hand, with the perfect smart TV lighting up your living room. Each model we explored offers something unique, but the choice ultimately lies in what suits your needs best. Will you go for stunning 4K clarity or a compact option that fits snugly in your space? The right smart TV awaits, ready to transform your viewing experience.