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Mattel has released a $45 Barbie Signature doll modeled on Serena Williams’ look at the 2005 Australian Open, where she won her seventh Grand Slam singles title. The doll is available online at major retailers and in Target stores, and Mattel says a Barbie Dream Gap Project donation will support Mrs. Rina’s House of Blessings in Martin County, Florida.
Mattel has released a $45 Barbie Signature doll celebrating tennis champion Serena Williams, recreating the green-and-white outfit she wore at the 2005 Australian Open. The collectible, which Mattel says is available online at major retailers and in Target stores, marks Williams’ second collaboration with Barbie and is paired with a company donation supporting a Florida nonprofit.
The doll refers to the 2005 Australian Open, where Williams won her seventh Grand Slam singles title. Its outfit includes a cutout top, white skirt, matching sweatband, socks and sneakers, based on the look she wore during the tournament. The package includes a display stand, racket and ball, according to the source report, which cites Mattel.
Mattel describes Williams as part of Team Barbie, a lineup of athletes and role models. The company says the release is timed around International Day of the Girl and recognizes Williams’ work beyond tennis, including her activities as an entrepreneur. The doll is priced at $45; the report says it is sold online through major retailers and in-store at Target.
Alongside the release, Mattel says its Barbie Dream Gap Project will make a donation to Mrs. Rina’s House of Blessings, a nonprofit in Martin County, Florida, that Williams has a connection to. The source report says the support is intended for programs serving children and families. It does not specify the donation amount or a schedule for distributing the funds.
A Champion’s Story in Doll Form
The release turns a specific moment in Williams’ sporting career into a collectible product, connecting a major tennis achievement with Barbie’s effort to represent women in sports and other fields. For buyers, it offers a licensed figure based on a recognizable tournament look rather than a generic tennis outfit. For Mattel, it is another collaboration that links a well-known athlete’s public profile with the Barbie brand.
Williams framed the doll as a way for girls to imagine possibilities for themselves. “I want every girl who plays with this doll to see possibility — not just in me, but in herself,” she said in a statement carried by The Toy Book. That is her stated motivation; the source provides no evidence about the doll’s effect on children or how many units may sell.
The nonprofit donation gives the launch a community-support element, although the available report leaves its scale unspecified. Readers can distinguish the confirmed announcement of a donation and its intended recipient from any assumption about how much funding the organization will receive or what programs will be supported in practice.
Serena Williams Australian Open Barbie doll
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Williams’ Earlier Barbie Collaboration
This is not Williams’ first partnership with Barbie. According to The Toy Book, she previously appeared as a one-of-a-kind Role Model doll unveiled earlier in the year as part of the brand’s International Women’s Day campaign. The new Signature doll is presented as a separate release available for purchase, rather than a one-off tribute piece.
The design looks back to the 2005 Australian Open, a tournament Williams won in singles. The source identifies that victory as her seventh Grand Slam singles title. The release therefore draws on a defined point in her career while also describing her as an entrepreneur and public role model.
Mattel’s announcement places the doll within Team Barbie and ties its timing to International Day of the Girl. Those details come from the company’s release as reported by The Toy Book; the supplied material does not provide further information about the full Team Barbie roster or the campaign’s wider activities.
“The Barbie Dream Gap Project donation will support Mrs. Rina’s House of Blessings’ programs for children and families in Martin County, Florida.”
— Mattel, as reported by The Toy Book
Donation Amount and Stock Details
The available announcement does not state how much Mattel will donate, when the money will be transferred, or which specific programs at Mrs. Rina’s House of Blessings will receive support. It also does not provide production quantities, inventory levels, or an end date for sales, so availability may vary by retailer.
The source describes the doll as available for $45 online at major retailers and in Target stores, but does not list every retailer or provide a direct stock check. The supplied material also does not include a detailed statement from the nonprofit about how it plans to use the donation.
Where Shoppers Can Find the Doll
Shoppers can check major online retailers and Target stores for current availability at the reported $45 price. Mattel directs readers to Mattel Creations for more information. Retailer inventory and delivery options may differ, and the source does not give a specific restock schedule.
Further details about the nonprofit support, including the donation amount and the programs funded, would clarify the community component of the release. No additional product events, future Williams dolls or related campaign dates are specified in the available report.
Key Questions
How much does the Serena Williams Barbie Signature doll cost?
The reported retail price is $45. Prices and availability should be checked with individual retailers.
What moment in Serena Williams’ career does the doll represent?
The doll recreates Williams’ green-and-white look from the 2005 Australian Open, where she won her seventh Grand Slam singles title.
Where is the doll being sold?
The Toy Book reports that it is available online through major retailers and in Target stores. The report does not list every seller or confirm current stock.
Is Mattel making a donation connected to the release?
Mattel says its Barbie Dream Gap Project will donate to Mrs. Rina’s House of Blessings in Martin County, Florida, to support programs for children and families. The donation amount and timing have not been provided in the source material.
Has Serena Williams worked with Barbie before?
Yes. The Toy Book reports that Williams previously had a one-of-a-kind Role Model doll unveiled as part of Barbie’s International Women’s Day campaign earlier in the year.
Source: rss
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